Hard plastic chairs which were made to urge the customers to eat fast,a simple setting that might attract only kids and bored teens. These are the characteristics of most McDonald branches in the West, but in China the McDonald’s experience is taking a big turn. Unlike the west, where McDonald’s is regarded as a cheap meal, in China, as there are much cheaper dining options, McDonald’s has attracted mostly middle-class customers. Moreover, as a symbol of American culture, in food, design and dining style, many Chinese enjoy sensing this western-American-‘modern’ ambiance and choose a McDonalds’ meal. This could be said about other fast-food chains as well, for example Pizza Hut.
Like KFC, the spine of its menu is built from the classics. Cheeseburgers, Fries. McNuggets. But come 5PM, when the special dinner options kick in, something happens. Let me introduce you to the “Beef Rice Bowl”.
McDonald’s launched rice dishes last summer as part of their China push, which has seen those open hundreds of restaurants in the country in the past three years. That the amount of these dishes available has dwindled in the short time since seems to indicate that maybe Chinese people aren’t looking for Chinese-style meals when they come to American-style food venues.
A unique feature of Chinese McDonald’s locations is the “McExpress” walk-up window, which sells a small range of drinks and ice cream desserts. Most McExpress windows are attached to restaurants, but in some cases, they can be physically independent, typically in locations such as shopping malls, department stores and subway stations. Most major urban locations offer delivery for an extra fee. Deliveries are usually made by electrically powered scooters, although in several cities where motorcycle bans are in place, a conventional courier bicycle is used. The food is normally carried in a large insulated backpack.
Some things you need to know about 麦当劳:
In China, Chicken McNuggets can come with the barbecue, sweet and sour, honey and hot mustard, or chili garlic sauce. Chinese menus also include crispy Buffalo chicken wings, called McWings. All chicken burgers offered in Chinese McDonald’s use thigh fillet (e.g., Premium Grilled Thigh Fillet Burger, Hot and Spicy Grilled Thigh Fillet Burger), rather than breast meat. The Big ‘n’ Tasty is sold as the Big ‘n’ Beefy in the Chinese market, and is topped with cheese, cucumber, and mildly spicy Thousand Island dressing. Pies come in two standard flavors: pineapple or taro, although special flavors including chocolate and banana have also been offered on a limited basis. There is also a seasonal “Chinese meals” available, including the Grilled Chicken Burger and curly fries, with a horoscope of the twelve zodiac animals of Chinese astrology and traditional red envelope.
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